MOTIONLITE SHINES AT SEMA
New Product Gets Warm Reception at Industry’s Largest Trade
Show Event
 LAS VEGAS, Nev. – Who says what goes on in Vegas has to stay
in Vegas? Many retailers and distributors will leave Sin City talking
about one of the year’s hottest after-market accessories – MotionLite.
In its first months on the market, MotionLite has sparked the interests
of consumers and retailers alike. The product made its debut at
the SEMA show, November 1 – 4. The Specialty Equipment Market
Association (SEMA) represents the $31 billion specialty automotive
industry of 6,466 member-companies, including MotionLite, L.L.C.
“It’s amazing to think about how many people we’ve
spoken with in four days,” said John Wilkerson, CEO and inventor
of MotionLite. “We knew that our participation at this show
was going to be paramount to our success as a small business. It
was certainly the right move. We’ve talked to thousands of
interested dealers and retailers who think MotionLite will be a
success in their stores. Their feedback has been really helpful.
We have a lot to look forward to heading into 2006.”
This year’s exclusive SEMA Show, which was open only to verified
industry professionals and media, featured more than 2,000 exhibitors
in over one million square feet of space at the Las Vegas Convention
and Visitors Center. More than 100,000 trade professionals were
estimated in attendance for the annual trade show.
“We’ve got some really big things planned for the New
Year,” continued
Wilkerson. “We’ll continue our marketing partnerships
with DUB, King and Rides magazines, and you can expect to see some
full-length features on the product. We’re working on some
different marketing angles right now, but I feel like things are
really coming together for us. It will be exciting for sure!”
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